Why Prototype?--injection blow moulding
People working in the producing, Design, and Engineering fields are very familiar with the benefits of prototyping, but let’s look at it from the client’s perspective. What are the main reasons that a client should want to prototype digital products and experiences before committing to a full on build.There are a couple of main reasons: First, when you prototype, you get a first glance into what features your audience will actually use. The “If you build it, they will come” mantra does not work in the digital product development world. For this reason, testing prototypes to ensure that what you’re building connects with and will be used by your audience is always recommended.
Prototyping is particularly useful when used alongside the Design Thinking model of product creation. Our entire process is propelled by Design Thinking. For us, it is the mechanism through which innovation and creativity can be unleashed. The three stages of Design Thinking include Inspiration, Ideation, and Implementation. Prototyping is useful in each stage.During the inspiration phase, we conduct field research to gather insight from the world around us. This includes doing a comparative analysis of competitive products and observing elements within our environments that contribute to our vision for a product. Creating low fidelity prototypes at this stage often adds fire to our inspiration. Perhaps something we saw during field research resonated with us. Something as simple as a napkin sketch passed around for feedback can generate new ideas. That, my friends, is lo-fi prototyping.
Aug 22 2019
Aug 22 2019
Aug 26 2019
Sep 02 2019
Sep 20 2019